Lets Clutch It.

 

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Clutchit

 

Once again here i am writing about glorious spring again (can’t you see I’ve broken out the sun glasses.) Today i am going will be talking about something i adore clutches! I have been a huge fan of the little purse ever since college. I started collecting vintage clutches from thrift shops and antique shops. I really do love vintage bags. I’ve been fawning over some clutches recently. I was lucky enough to get to sit down with a company who i adore. I saw a few of the bags on the website. I immediately had to email and chat with Ashlyn’d clutches . I had to have of course fun in my photo shoot today showing you just how many clutches i actually own (the red one is a vintage Furla and I’m obsessed with it) Here’s my chit-chat with Ashlee the designer behind Ashlyn’d Clutches

ASHLYND

STIHL: What do you offer over other clutches …what makes yours special?

Ashlynd: Ashlyn’d clutches are very unique. We love the idea of turning something entirely unexpected into a purse. Our bags truly are conversation starters. I think affordability and quality really separate us in the marketplace. We also focus on functionality. Our clutches are made to fit a lot of stuff where many other evening bags barely fit a phone!

STIHL: Who are the primary designers of the clutches? What is your background and history?

Ashlyn’d: My name is Ashlee Nik, I am the designer and founder of ashlyn’d. I was born and raised in Los Angeles where I acquired a love for fashion at an early age watching my mother design belts and handbags. I attended business school as I thought I would pursue a career in finance but could not seem to squash my creative yearning. I then decided to go to fashion school where I studied product development and design. I worked in the fashion industry for several years doing design and product development as well as visual merchandising for companies such as JBrand and Alice + Olivia.

I launched ashlyn’d alongside my mother, Denise Lewinstein, in January of 2013. We wanted to explore the idea of making bags that were entirely unexpected. The concept of creating clutches that looked like marble, granite, wood etc. seemed to inspire the “nature themed” collection. In order to achieve this look, we use acrylics and exotic woods with custom finishes. During the development process, I came up with the idea to create an acrylic bag filled with sand that floats to give a “snow-globe” effect. This developed into a full line of bags with various fillers like pearls, chains, etc. While constructing the bags, it was very important to us that the bags could fit everything a girl may need; a mirror to touch up her makeup, enough room to fit all of the necessities (a phone, lipstick, credit card and ID, and much more!). It was also very important to us that the clutches be priced reasonably so that they would be attainable to the average consumer. Most importantly, we always had a fond appreciation for quality goods that were hand crafted as opposed to having a machine-made assembly line produce our bags. In an attempt to help bring manufacturing back to the United States and maintain quality control, my mother and I chose to work with Los Angeles based artists to construct our clutches.

I was on a search for evening bags and felt the market was lacking something that was truly different but at the same time moderately priced. I spoke with my mother about the idea of creating a bag that looked as though it was made out of a material that was completely unexpected, like marble. This idea ended up emerging into a full collection which my mother, Denise Lewinstein, and I now run. It truly started more as a shopping experience and ended up as a business.

 

STYHL : What is your design aesthetic? What inspires the clutches?

Ashlyn’d: My desire to bring affordable luxury to a consumer that loves fashion and is not scared to take a risk, certainly influences my brand. Of course, when I am designing I take into account not only what I love and would want to carry, but what I think my friends might love as well. When my mother and my best friend are both fighting over the same bag, I know I have a winner

I take a lot of influence from nature. I am always looking at different types and colors of marbles, shells, pearls, rocks etc.  We have several bags that are made out of wood and I get a lot of inspiration for the finishes from furniture. My father having run one of the largest furniture businesses for 45 years, has allowed him to acquire some of the most beautifully finished antique furniture.

 

STYHL: What’s the future hold for  Ashlyn’d?

Ashlyn’d: We just launched a few leather styles and we will continue to develop more bags in different materials other than woods and acrylics. We also have some fun exiting collaborations coming up for some other types of accessories which we cannot wait to share with you soon!As you can totally see they are the cutest company don’t you think? Such sweet people to work with.

 

I enjoyed getting to know the company better. Plus i am still drooling over the teddy clutch and the chalkboard clutch. I hope that you enjoyed my chit chat with Ashlynd, head over to the website and pick out some pretty clutches for yourself. You’ll be pretty happy you did!

Swag Shirt- Thrifted – (Similar Here) | Neon Tube Dress- Thrifted (Similar Here) | Faded Glory Leggings |Neon Flats -Old – Gap- (similar Here)|  Thunderbolt Earrings | Gnome Necklace By Jessiii | Sunglasses Thrifted (Similar Here) | Clutches : Vintage (Similar Styles Here and Here)|  Lipcolo- Fiery Viel By Loreal

 

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