Comparing “american icons to alex icons”

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This weekend has been real, busy for me as i am finishing up school for a bit (before spring break you know that time where people go to Florida, and get crazy on MTV) I cant help my mind goes back to #MFW for those of you who don’t know Jeremy Scott, he was just named the creative director of Moschino . Jeremy is rather known for his larger than life prints, fun type of items, and really “over the top” way of going about things. I’ve heard quite a few people discussing this collection “as tacky, a down grade to Moschino (which has been around since 1983). Few others have classified it as fun, a bit of a fun side with Moschino, thats what Jeremy Scott exudes. This F/W 14 is all about Iconic, icons that we all know and associate with. Especially in my marketing class we talk about Positioning a lot (which watch me make my teacher proud and talk about it, “positioning is creating a image of your product in a consumers mind, different from your competition”). As Americans we generally think of when we think of food, McDonalds, (one of the largest burger fast food joints in america , can we please talk about how much i love their ice cream) and thats what Jeremy Scott did, he took something everyone recognized as that- and ran with it, to make Moschino a brand everyone associates with. He “positioned” iconic labels already into an iconic label. In this last Sunday it was my first Sunday as an what i call an “official midwest blogger” which i felt hey, this is a real thing what, i met with several girls and i felt a bit out of place because my style isn’t like all the others but hey i thought with Jeremy Scott in mind and his recent show id chanel some of my own icons (like perhaps the California raisins or donald duck ring a bell?) …lets have a look shall we.

 

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Sweater: Thrifted (similar Here) |Shirt Vintage 1988 Mycological Shirt (similar here) |High Waited Polka Dot Leggings thrifted (I Sewed these but you can find them Here) |Vintage Fur Cape (Similar Here) | Shoes: Zalos| Donald Duck Pin Vintage (Here)| California Raisins Suspenders (Similar Here) | Customized Gnome Necklace by JesiiiiDooney & Bourke See Through Bag | floral ring (handemade by me)

 

xx

have a rad week friends!

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